In a Down Economy should You Invest in SEO ?
We believe that this is the best time to turn to Website Development and SEO.
Do we believe that you should stop all advertising campaigns and switch to Website Development and SEO only? Of course not. Try both and keep testing, testing, testing. Our method will be in the lead and the costs are usually far less.
Search traffic will not be negatively affected by the economy. As a matter of fact buyers will more than likely turn to search to verify that they have located the best prices for the products they need. With a weak economy over all, the sales might drop, conversion rates might hesitate a bit but raw search traffic isn’t about to go away. A recession doesn’t mean that people stop searching the web.
Organic search is where the buyers turn to. The sites that come up first in the main “white section” of Google receive far more click-throughs than does the paid search sections at the very top and the right hand side of the page. You can easily find sources for this statement by doing a quick search yourself. Try: compare organic search to ppc.
For more bang for the buck, increase your visibility on the web by improving your serps.
This search thing is here to stay.
Let us know how UPserp.com can help you.
Tags: search, seo, serps, website development
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Comments (1) :
Dec 1st, 2008
June 2nd, 2010 at 9:50 pm
Reciprocal links aren’t as powerful as one-way links. This is why you want to receive one-way links from other websites whereever possible. But there are also things called “reciprocal link loops” which are like bigger versions of this. I mentioned one in the last tip… A links to B, B links to C and C links to A. That’s a loop… it eventually comes full circle back to the first site. A “link loop” can get pretty large.